Public Relations and Marketing

Marketing Services

Grunwald Associates brings new meaning to results driven marketing. Our unique experience in strategic market research helps clients use knowledge not only to build effective messaging, but also to create the most effective vehicles to reach their customers using traditional and new media.

Our experienced marketing team can help you with:

• Marketing and communications strategic planning
• Execution of marketing programs
• Online marketing, including viral and affiliate marketing

Public Relations

We can address your public relations needs in two ways: 1) via underwriting of our high visibility industry-wide surveys; and 2) through customized support of your corporate communications and positioning work.

“Cut Through the Noise” – Survey Underwriting Opportunities

Grunwald Associates’ industry initiatives are the most respected in the industry and have consistently generated millions of positive media impressions and attracted the attention of industry opinion leaders on behalf of our corporate underwriters.

Our surveys have received coverage in the Wall Street Journal, the Washington Post, USA Today, Newsweek, NPR, MSNBC, CNN, AP and many other national and international outlets. Additionally, our reputation for integrity has garnered the trust of industry leaders, allowing us to create unique partnerships with key national organizations such as the Corporation for Public Broadcasting and National School Boards Association.

Underwriters that have benefited from association with our surveys include Microsoft, Kodak, Sesame Workshop, Educational Testing Service, BellSouth, AT&T, and Plato Learning, The Corporation for Public Broadcasting, and others.

Benefits of underwriting our industry surveys include:

• Positioning as a leader in the new media industry
• Effective public relations via broad public release of results and prominent mention of underwriters in widely distributed public report
• Ability to influence the direction and topics of the survey, including the opportunity to add proprietary questions
• Exclusive access to the full database of results to use in developing business plans, marketing messages and other key findings
• Opportunity to use selected survey results for policy statements, promotional materials and presentations
• Association with the most well-respected and methodologically sound series of industry surveys

Underwriting one of our surveys provides a unique opportunity to participate in ground-breaking research, cut through market "noise," and at the same time, reinforce your company’s positioning. Contact us today to learn more about how you can benefit from underwriting one of our upcoming surveys.

Corporate Communications and Positioning

In addition to the public relations work that Grunwald Associates performs for its underwriters, we have also worked with clients on a variety of specific public relations, corporate communications and positioning projects. We have helped clients to garner positive media coverage, enhance their brand image, obtain industry endorsements, create advisory boards and alliances, and manage stakeholder relationships to gain greater visibility.

Clients have included the Regional Bell Operating Companies, Fleet Financial Group, Family Education Network, Scholastic, and other local and national companies.

Our senior team members built the original relationships between the Regional Bell Companies and leading educational associations, and we have performed the same function for many technology companies since then. Two among many examples of recent public relations projects include:

• Creating a coalition of independent movie/TV producers on behalf of telecommunications clients.
• Conducting the cyber-promotion (and building the website) for theatrically released movie “The Deal” starring Christian Slater, Selma Blair, and John Heard.

Whether you are interested in creating a new advisory board, reaching industry leaders, or establishing media relations, Grunwald Associates can help you develop the strategy, message and relationships to accomplish your goals.